IF THERE is one fact that millennials hold to be self-evident, it is that huge enterprise is terrible. Soulless corporations pollute the planet, overpay their bosses, and gouge consumers. Big tech turns us into display screen addicts. Big Pharma makes lifestyles-saving tablets unaffordable. Big banks promote dodgy mortgages. One can’t assist wondering, taking note of the chatter on social media, whether companies ever do whatever proper?
Actually, they do, says Tyler Cowen, an economist at George Mason University in Virginia. In his cutting-edge book “Big business: A Love Letter to an American Anti-Hero,” he argues that some of the gripes about business are sick-knowledgeable. And wherein there are actual concerns, such as fraud or excessive concentrations of power, he believes that sensible regulation can minimize the damage.
The Ghanaian business women do no longer rapidly soar into any commercial enterprise mission. They undertake marketplace surveys to find out the opportunity of registering better revenue from the proposed business task. They try to discover the sustainable supply of their tradable objects, possible target marketplace, and successful distribution vents. Also, they cautiously pick strategic areas to perch their tents, kiosks, or stores. They bring a radical seek to find out customers who ply the region, their preferences, and pastimes especially object that check-in brief sales before beginning the commercial enterprise venture. Though they have no well-documented business plans, they’ve their business structured and properly planned.
Interestingly, Ghanaian enterprise girls have a unique way of attracting clients. They have extraordinary patron relations. They communicate gently and very respectfully to their customers, now and again the use of flattery speech to trap clients into forging an enduring enterprise relationship with them. Hardly would they vent their anger on customers. This is unusual of usual Ghanaian business girls! They hide their private embattled ache and pain and wear because it had been, their tooth brazenly to portray friendliness to win customers. They are also brief to apologize and amend items that customers bitch as having commercial faults.
Ghanaian enterprise girls also display excellent purchasing, supplying and advertising, and marketing abilities. When their objects arrive, they unmarried-handily assist the employed employees in off-loading them from the cars. They would have their small mini books for maintaining every little detail of the gadgets acquired in addition to those dispensed on the delivery joint. Their confined arithmetic expertise could not restrain them from maintaining smooth and comprehensive facts in their commercial enterprise transactions. Even before their goods arrive, they might call their clients and tell them, even as keeping tune of their inventory of objects. They every day deposit their sales at the banks so as now not to squander their commercial enterprise capital.
When they run at losses, they do not lose the desire or forestall the commercial enterprise. They quickly solicit commercial enterprise loans with flexible terms of a fee to strengthen their agencies and hold it in walking.
The awesome enterprise and entrepreneurial abilities confirmed through Ghanaian business girls need to be hailed and acknowledged simultaneously as the sector celebrates mothers this week. However, measures have to be put in the area using the Ghanaian government and the ministry of exchange to assist those industrious businesswomen in overcoming the heinous demanding situations they face even as they project their businesses.
A cardinal problem has to do with recommending conventional banks for those women to do enterprise with. It is disheartening to know how the younger and unscrupulous monetary establishments lie to these ladies and run away with their hard-earned cash. Usually, they lie to those girls by promising them meager hobby rates on their loan facilities and very fats hobby returns on their savings. The traditional banks of integrity have to reach out to these industrious business girls and provide them great deals in terms of interests on their savings and interests in the commercial enterprise loans they might follow for. The government should keep her fight against dissolving all egocentric monetary establishments to dupe these industrious business girls of their enterprise gains.
Commercial enterprise and entrepreneurial institutions should also periodically arrange workshops for those illiterate commercial enterprise girls to help them upgrade their commercial enterprise and entrepreneurial abilities. These refreshing engagements would also enlighten them on cutting-edge strategies of doing business and on the way to use simple E-tools for inventory and/or document retaining. Sound guidelines on how to avoid enterprise risks and how to mobilize the sales of their products through better purchasing, marketing, and supply chain management techniques can be given through those business seminars and workshops. This might immensely help those hardworking and industrious Ghanaian enterprise ladies contribute drastically to Ghana’s economy.