On what’s possibly television advertising’s largest day, Microsoft performed on the Super Bowl target audience’s heartstrings.
The tech large produced a broadly-praised industrial throughout the Big Game earlier this 12 months to advertise its Xbox Adaptive Controller, a unique piece of hardware intended to help human beings with disabilities and constrained mobility play video games on Microsoft’s popular console. Now, Microsoft is bringing those adaptive controllers to almost two dozen rehabilitation facilities to assist disabled veterans to get back into the sport, The Verge reviews.
The venture, in partnership with the Department of Veterans Affairs (VA), makes sense for the army. Nearly 60% of Americans play video video games frequently, according to the Entertainment Software Association, and the defense force skews heavily male and younger (both demographics which might be far much more likely to sport).
Microsoft’s adaptive controllers are essentially programmable gadgets which have a whole lot of input jacks (almost 20, in fact) that could interface with diverse outside additives used by human beings with disabilities. The wish is that veterans with mobility problems can use the tech to a game on the Xbox or PCs, along with for rehabilitation and therapy. For example, positive games can assist people to sharpen their hand-eye coordination capabilities or muscle movement.
Video games truly aren’t a brand new form of treatment—gaming, in particular through virtual fact systems, have already been deployed in the entirety from soothing younger sufferers present process painful techniques to seeking to sharpen at-hazard dementia sufferers’ minds. What makes Microsoft’s adaptive controllers so exciting are their, well, adaptability—the manner they can be used by people irrespective of whether they’ve lost an arm, a leg, or have some different type of handicap.
The drone-introduced kidney transplant turned into a fulfillment. A few days lower back, we referred to the University of Maryland School of Medicine’s pioneering effort to have a kidney transported to a hospital thru drone transport. Good news—the aforementioned kidney was correctly transplanted! The affected person who obtained it has been waiting the better part of a decade for a donor; unlike many others inside the donor’s situation, the affected person didn’t have to grapple with a prolonged delivery delay way to the usage of drones.
Allergan chief hangs directly to the chairmanship. Allergan CEO Brent Saunders has succeeded in his bid to remain both leader executive and board chairman of the Botox maker. Shareholders controlling approximately 61% of organization inventory swatted down a non-binding measure that might have split the chairman and CEO roles as Allergan keeps to battle from each a marketplace price and drug pipeline perspective. Still, almost forty% of shareholders subsidized the coup try engineered by David Tepper and his activist fund Appaloosa LP, highlighting tensions the various company’s buyers. (Reuters)
THE BIG PICTURE
The CBO’s Medicare for All punt. The Congressional Budget Office (CBO) on Wednesday released a framework for evaluating the layout of Medicare for All proposals. The component is, that’s approximately all it is—a hard framework. The impartial rating preserving agency did telegraph a few critical metrics (for instance, it would treat any federally administered familiar device, although it contracts with private clothing, as a federal government expenditure, which would likely balloon such plans’ monetary rankings); however it remained mum on how it would judge various outcomes that a Medicare for All program may have on broader fitness care economics and behavior. (CBO)
Some states have simply stopped paying retiree health benefits. The Wall Street Journal reviews that some states are taking a, uh, innovative approach to addressing their pension and fitness benefits shortfalls: Just stop paying out certain health benefits altogether. That’s caused a bit of a vicious cycle for certain country employers, who’re hard-pressed to sell jobs with dwindling safety net protections over the long term